What is the first thing that attracts the customer to a product? Well, it needs to be visually attractive to hold the interest of any person. If you like the product’s looks only, do you take the time to find out what the product is about, and what relevance it may have in your life. To put things simply, it needs to be eye-catching.
When speaking on the web and mobile development, and online market places, this need for distinctive and noteworthy quality, is a must. Unlike walking into a physical store, and exploring the texture, size, or dimension of the product, or the salesperson constantly whispering and nudging you in the direction of interesting products, on the online platforms, the customer relies entirely on the visual and the product description. And the customer only pauses to inspect an item, if they find said item engaging. Be it an online product, a service, or a website, the wow factor is crucial.
Two key teams; the Development Team (Front-End Developers & Back-End Developers) and the Design Team (User Interface & User Experience), come together to bring about a well-designed, well-put-together, final, complete product. UI/UX (User Interface/ User Experience) plays a pivotal role in the software industry. UI and UX are combined together to visualize the user experience and the product concept as one complete picture. UI/ UX draws a big picture of the system and converts it into an attractive tempting design. A back-end developer would take the concept painted on by the UI/UX designer, and develop it into a realistic, applicable product. The software developer is tasked with bringing to life, the beautiful imagination of the UI/UX designer.
Wedhaka Sharanga, Front-End Tech Lead of Esshva, wishes to impress upon the reader, that any web development, requires the collaboration of the Development Team and the Design Team. To bring to life the concept of the Product Owner, requires the creativity and the tech know-how of both these teams. Once the Design Team has visualized the Product Owners’ concept in a tangible design, the Development Team brings up the rear with the actualization of said product. The back-end developers play an intrinsic part in the product-building journey. Not only do they pay attention to each detail mapped out by the UI/UX team, but also to the details which might have been overlooked by them. During the process of the product building, the developers need to get involved with any changes to the product requested by the client, any additional features or any changes to the product have to be met by the developers in a timely manner.
Oftentimes, in the midst of the development process, the Product Owner may request changes to the already planned out design. Overnight, the entire look of the product will be changed without paying attention to the practicality of execution. In such instances, the product deployment may not happen on the agreed timeline, not to mention the practical roadblocks the Development Team may face in the execution of those requests.
It is in these instances, that the Development Team and the Design Team have to join forces together, to keep the Product Owner satisfied by incorporating his ideas, and to keep the product stable by executing it in a practical manner. It is imperative that they have each other’s backs. It is vital that they constructively weigh in on each other’s opinions, and give good feedback to the Product Owner. I feel by working as one team, the collaborative output between the design team, and development team, would yield a much more fruitful and amazingly well-planned, and well-executed product in the end.
Wedhaka Sharanga
Lead Tech – React JS
ESSHVA
